Senior Yield Analyst

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Date: Jun 2, 2024

Location: New York, NY, US, 10281

Company: Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

 

The AP seeks a Senior Yield Analyst based in New York, NY.

 

The Senior Yield Analyst will be responsible for monitoring AP’s programmatic advertising demand and recommending optimizations to increase revenue, eCPMs and fill rates. This role will work closely with the rest of the Revenue Operations team, as well as the Analytics, Product and Sales teams to identify, pursue and implement opportunities.

 

The ideal candidate will have experience with programmatic yield management and data analysis in support of a publisher’s advertising business, including display, video, native solutions and email newsletters.

 

Reports to the Manager, Yield and Revenue Strategy.

 

Responsibilities

 

  • Utilize digital ad sales inventory, audience, engagement and monetization data to uncover new insights and business opportunities across AP’s web and mobile platforms.
  • Perform day-to-day yield analysis, monitor performance and pursue proactive improvements across all programmatic integrations.
  • Analyze AP’s ad stack to determine best performing ad units and underperforming units.
  • Collaborate with Media Planning to provide ad-hoc pricing and inventory guidance for sales proposals.
  • Proactively present ideas to stakeholders across Product, Editorial, Sales, etc. and collaborate on how these ideas can help them achieve their goals.
  • Build compelling data visualizations to communicate data-driven insights.
  • Proactively create new reporting and monitoring processes to maximize the performance and monetization of AP’s ad stack.
  • Provide short-term and long-term inventory strategy recommendations that are made to senior management.
  • Manage revenue reporting processes, working with the Finance, Sales and Revenue Operations to track month-over-month and year-over-year revenue and trends.
  • Contribute to the development of best practices for the yield team (e.g., campaign management and performance optimization).
  • Maintain a deep knowledge of the programmatic and direct advertising landscape, identifying trends and tech developments.

 

Requirements

 

  • 4-5+ years in digital advertising at a publisher or ad tech company.
  • 3+ years in a yield management or other advertising analytics role.
  • High level of comfort working with DSPs, SSPs, ad networks, exchanges, etc. and operating across multiple digital advertising platforms.
  • Understanding of yield management across varied integrations, including client-side and server-side header bidding, SDKs, tags, Open Bidding, etc.
  • Advanced experience with Excel (pivot tables, VLOOKUP, formulas, charts, etc.)
  • Site analytics experience; Google Analytics, Google Tag Manager and Google Analytics API.
  • Experience working with Google Ad Manager data transfer files preferred.
  • Reporting visualization experience using Datorama, Looker or a similar tool.
  • Ability to understand complex marketing and digital advertising data.
  • Ability to work with large data sets.
  • Experience working across formats including display, video, branded content, and native advertising across desktop, mobile web, in-app and newsletter.
  • Ability to work collaboratively with cross-functional teams and departments.
  • Must be highly motivated, independent and detail oriented.
  • B.A. or B.S. degree or equivalent.

 

Advanced-level professional competency in written and spoken English language is required. Authorization to work in the United States for any employer is mandatory.

 

The anticipated salary range for this position is $80,000 - $100,000 — contingent on experience and other job-related factors. Employees are eligible to participate, according to the terms of the official plan documents, in a 401(k) plan, employer-sponsored health insurance plan, and are eligible for paid time off and holidays in accordance with AP policy.

 

Application deadline is 11:59pm EST on July 31, 2024.

 

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability or status as a veteran. We encourage members of traditionally underrepresented communities to apply.


Nearest Major Market: New York City

Job Segment: Advertising, Data Analyst, Marketing, Data

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