The Associated Press is seeking a highly detail-oriented and strategic Media Planner to join AP’s B2C effort, building on AP’s reputation, reach and high-quality content to bring unique advertising opportunities direct to the market. This position will report to the Senior Media Planner. 

The Media Planner works closely with the Senior Media Planner, sales team, integrated marketing team and the rest of the revenue operations team to develop both custom and standard proposals and media plans, and to assist in building and maintaining relationships with advertisers. 

The ideal candidate has knowledge of digital advertising campaign planning and management, including sponsorships, display, video, native solutions, branded content and social media. This role assists with the development of strategies, pricing and media plans to support our sales team. The position plays an integral role in ensuring that every proposal is crafted thoughtfully and tailored to achieve the brand’s objectives. To be considered, you must be motivated, independent, and able to manage multiple projects at a time in a fast-paced environment. 

What you will do: 

• Assist with creating media plans and proposals, both proactively and in response to client requests and RFPs. 

• Work with Senior Media Planner to provide recommendations using all relevant ad formats and placements (display, video, branded content, social media, high impact and native advertising across desktop, mobile web, in-app and newsletter). 

• Receive, understand, and react to inquiries and RFPs from brands and agencies, building advertising solutions that meet or exceed their campaign goals. 

• Participate in brainstorms across internal and external teams and compile ideas into client-facing proposals. 

• Work with the sales and ad/revenue operations teams to encourage renewals and identify areas for account growth. 

• Develop advanced proficiency in AP’s ad stack, formats, targeting, monetization capabilities and best practices, and use this knowledge to address client inquiries and inform planning. 

• Support Senior Media Planner in evaluating inventory, revenue, performance and other data to create plans and pricing that achieve the planned KPI goals and balanced profit margins. 

• Utilize data platforms to forecast targeted inventory, and to build and utilize segments to reach advertisers’ target audiences. Share insights and learning with integrated marketing and sales teams. 

• Participate in calls with clients to communicate campaign components, expectations and timelines. 

Who you are: 

• 1-2+ years in media planning/sales planning roles at a publisher or agency. 

• Experience creating ad packages across direct, programmatic guaranteed, preferred and private auction deals.  

• Experience working across ad formats including display, video, branded content, high impact and native advertising across desktop, mobile web, app and email newsletter. 

• Possesses the ability to offer creative solutions to grow revenue and provide the optimal client experience. 

• Comfort with Excel and analyzing data sets to be able to provide recommendations back to either clients directly or various internal teams (pivot tables, VLOOKUP, formulas, charts, etc.). 

• Experience using a DMP/CDP to organize, analyze and utilize audience segments for planning purposes and campaign targeting is preferred. 

• Experience utilizing Google Ad Manager and Google Analytics or Looker to run reports, forecast inventory and inform the creation of media plans. 

• Proficiency in Excel, Outlook, and Microsoft Word is required. 

• Knowledge of the programmatic landscape, as well as PMP and programmatic guaranteed deals is preferred. 

• Excellent interpersonal skills for communication across multiple departments and levels of management, as well as with clients and external contacts. 

• Must be highly motivated, independent and detail oriented. 

• Must be able to manage multiple projects simultaneously and within deadlines. 

• B.A. or B.S. degree or equivalent. 

• Advanced-level professional competency in written and spoken English language.

• Must be authorized to work in the United States for any employer.

Location: 

This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday.   

Why join us:  

• A mission-driven, inclusive environment focused on both individual and collective success.   

• Opportunities for professional development to help you reach your career goals.   

• Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.   

The anticipated salary range for this position is $68,000-$75,000, contingent on experience and other job-related factors.  Employees are eligible to participate in a 401(k) plan and an employer-sponsored health insurance plan, as outlined in the official plan documents. Additionally, they are eligible for paid time off and holidays per AP policy. 

The Associated Press offers comprehensive benefits which include: 

• Competitive medical, dental and vision coverage 

• Retirement benefits 

• Company paid life insurance 

• Paid vacation and sick days 

• Paid parental leave for any new parent 

• Mental health resources