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Director, Global Visual & Audio Products

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Date: Jun 23, 2022

Location: New York, NY, US, 10281

Company: Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.



The Associated Press seeks a Director of Global Visual and Audio Products. The position will be located in New York.


Encompassing AP’s video, photo and audio products across all regions, this role has a sharp focus on modernizing our portfolio to meet new opportunities and markets while also serving the evolving needs of our existing customers. The goals are to achieve new, sustainable revenue AND ensure that our product mix is in tune with market demands as technology, customers, competition and our resources undergo ongoing transformation.


The Director will oversee visuals/audio strategy and execution plans and will be a leading voice about these directions throughout the company. This includes direction of a team of experts conducting direct and secondary research and analysis of data from AP and its customers, industry trends on usage, output, segmentation and demonstrated product requirements. The Director will work closely with the revenue strategy team to ensure plans are in alignment with broader products and revenue priorities.


In executing plans, the Director will coordinate product-related efforts across numerous departments, including editorial, sales, technology, business development, finance and operations as well as among other product leaders. The Director will also work with customers and other stakeholders to develop and maintain a deep understanding of use cases, needs, opportunities and risks. And as AP’s editorial output and structure evolve to more multimedia presentations, this group will partner with them on strategy and execution.


The Director will lead, guide and mentor a team of video and photo specialists in:

  • Exceeding global revenue growth targets across the product portfolio
  • Delivering consumer insights that drive product roadmaps and ensure our products evolve as our customers’ needs do
  • Analyzing market developments to identify opportunities and risks (such as OTT, IP digital, competition, resource contention)
  • Ensuring appropriate U.S. domestic and international product sets, combining and differentiating where needed
  • Evaluation and development/implementation of business models
  • Identifying and managing key strategic content and technology partners to expand AP’s product capabilities
  • Development/management of KPIs and tracking progress against them
  • Alignment with editorial management, especially on strategic adjustments to coverage and output for various regions and strategic products
  • Alignment with technology partners in the monitoring and evaluation of delivery methods, considering strategic possibilities
  • Protecting AP’s intellectual property and also protecting AP from IP risks



  • Demonstrated strategic planning and analytical skills on global-level projects
  • Experience managing senior-level product specialists
  • Financial analysis skills, including ability to project revenue/profit impacts of various pricing and revenue models
  • Facility with data and analysis to develop fact-driven plans and decisions
  • Ability to turn product roadmaps into deliverable operational plans
  • Competitive analysis and ability to discern competitive position using market and direct data as well as customer research. Includes analysis of products & perceived value gap
  • Proven record developing and managing successful relationships with customers, vendors and other partners
  • Strong understanding of visuals technology throughout the supply chain as well as monetization and workflows. Awareness of relevant technical and business trends
  • History of successful business judgement
  • Familiarity with different departments’ roles in product lifecycle and ability to work effectively with them
  • Creativity, especially in managing complexity and with constrained resources


Employment is contingent on adhering to all company COVID-19 workplace safety policies and protocols, including providing proof of Covid-19 vaccination in accordance with applicable laws.


Advanced-level professional competency in written and spoken English language is required.  Authorization to work in the United States for any employer is mandatory.


APPLICATION DEADLINE:  July 7, 2022 @ 11:59 PM ET


AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability or status as a veteran in accordance with applicable nondiscrimination laws.

Nearest Major Market: New York City

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